Templates6 min read
How WhatsApp Message Templates Work
Where your templates live in SmartEngage, what each status means, how variables and categories work, and what happens between pressing submit and Meta's answer.
Read articleBlog
Templates
3 articles tagged Templates.
Messaging5 min readThe 24-Hour Reply Window Explained
Why WhatsApp only lets you reply freely for 24 hours after a customer's last message, how SmartEngage shows the window, and how to reopen a conversation with a template.
Read article
Templates5 min readWhatsApp Message Templates Explained: Categories, Approval and Cost
Marketing, utility and authentication: the category decides how Meta reviews a template and what it charges to deliver it. Here is how each works, how approval happens and what you actually pay.
Read article